About Us

Fresh seafood fast… guaranteed! That’s the motto on which Fresh Off The Hook owner David Bassiri has built Boise’s favorite seafood restaurant.

Opened in 1994 as Reel Foods to serve Boise’s desire for fresh seafood, Reel Foods came to the attention of Entrepreneur David Bassiri and soon became his regular lunch choice. After a few years of dining David thought simply eating wasn’t enough, so he bought the business.

Fresh off the Hook at Boise Downtown (BoDo)Shortly after buying the business David changed the name to Fresh Off The Hook to better reflect what initially drew him to the business, the freshness and quality of the seafood. An avid fisherman of the streams and ocean of the Northwest and Alaska, David added a unique flavor to the restaurant giving it a Northwest feel with a port city flair all in the heart of Boise. He added exciting new entreés like the Smoky Yukon-Style Salmon, Seafood Fettuccine, and halibut Bruschetta to reflect the wide variety of fish he loved to catch and to eat.

Also recognizing the need for good food fast for lunch, David enhanced the Fresh Off The Hook experience by allowing diners to order at the counter and have their food delivered fresh and hot directly to their table. And, every guest is offered complimentary sherbet for the perfect finish.
Fresh Off The Hook is conveniently located near Boise Towne Square Mall between Target and Ross on Milwaukee. Join David anytime Monday through Saturday from 11:00a.m. to 9:00p.m.

Stop in and enjoy lunch or dinner with us and ask for David, he’s nearly always available and loves to visit with everyone experiencing Fresh Off The Hook the first time… or the hundredth time. We look forward to serving you the freshest, fastest seafood in Boise!

Phone orders welcome if you’d like to take your food with you. Please call 322-9224.