About Us

Fresh seafood fast… guaranteed! That’s the motto on which Fresh Off The Hook owner David Bassiri has built Boise’s favorite seafood restaurant.

Opened in 1994 as Reel Foods to serve Boise’s desire for fresh seafood, Reel Foods came to the attention of Entrepreneur David Bassiri and soon became his regular lunch choice. After a few years of dining David thought simply eating wasn’t enough, so he bought the business.

Manila Clam Steamers, Fresh Off The Hook Seafood in BoiseShortly after buying the business David changed the name to Fresh Off The Hook to better reflect what initially drew him to the business, the freshness and quality of the seafood. An avid fisherman of the streams and ocean of the Northwest and Alaska, David added a unique flavor to the restaurant giving it a Northwest feel with a port city flair all in the heart of Boise. He added exciting new entreés like the Smoky Yukon-Style Salmon, Seafood Fettuccine, and halibut Bruschetta to reflect the wide variety of fish he loved to catch and to eat.

Also recognizing the need for good food fast for lunch, David enhanced the Fresh Off The Hook experience by allowing diners to order at the counter and have their food delivered fresh and hot directly to their table. And, every guest is offered complimentary sherbet for the perfect finish.

In 2021 David decided to retire and sold the restaurant to Gary Andrew, an Entrepreneur who had never run a restaurant but was looking for a new adventure… and he loved the food! Since taking over, Gary has elevated the menu and focused on continuing to make Fresh Off The Hook not only the best seafood in Boise, but in all of Idaho!

Fresh Off The Hook is conveniently located near Boise Towne Square Mall between Target and Ross on Milwaukee. Join us anytime Monday through Saturday from 11:00a.m. to 9:00p.m. Closed on Sundays.

Stop in and enjoy lunch or dinner with us and ask for Gary – he loves to visit with everyone experiencing Fresh Off The Hook the first time… or the hundredth time. We look forward to serving you the freshest, fastest seafood in Boise!

Phone orders welcome if you’d like to take your food with you. Please call 208-322-9224.